Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Mattel has released a new doll honoring prima ballerina Maria Tallchief. 2News Oklahoma's Isabel Flores spoke to Tallchief's ...

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the ...