Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Mattel has released a new doll honoring prima ballerina Maria Tallchief. 2News Oklahoma's Isabel Flores spoke to Tallchief's ...

Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, ...