Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Key Takeaways Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

The Updates tab, which holds layers such as Status and Channels, will host Meta’s WhatsApp monetisation efforts. At least for ...

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

WhatsApp, long cherished for its clean and private messaging experience, is officially entering the world of advertising.

Meta emphasised that private messages, calls, and group chats will remain ad-free, preserving the core messaging experience. ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.