Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a ...
As part of its Super Bowl advertising plan, the prebiotic soda brand Poppi made a move which has caused a surprising amount ...
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...
The brand also hired an industry veteran to reshape its leadership structure, with Coca-Cola executive Mel Landis as its new ...
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
Olipop made waves on social media earlier in the week by joining in on criticism of competing prebiotic soda brand Poppi’s latest influencer marketing move, in which it sent fully-stocked vending ...
Olipop and Poppi are two soda alternatives taking over the scene with unique flavors and lower-sugar options. Here’s what you ...
What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...