Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm's ongoing contract dispute with Paramount Global, pushing back against the media giant's claim that it is seeking ...

For the first time in Nielsen's monthly Gauge reports, its top 10 most-watched streaming titles were distributed by seven different platforms ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

Paramount and Nielsen have buried the hatchet. After failing to come to an agreement last fall, Paramount — operator of networks like CBS, Nickelodeon, and Comedy Central — and Nielsen ...

TV viewing in the U.S. is settling into more season patterns, according to Nielsen's The Gauge for March, with the NCAA tournament helping to boost cable viewing while streaming competition ...

Paramount has experience working with new measurement vendors. The company tapped another upstart, VideoAmp, to provide audience measurement during a months-long contract dispute with Nielsen ...

Rounding out the top ten are Peacock at 1.5 percent, Paramount at 1.3 percent, Max at 1.2 percent and Pluto TV at 1 percent.

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...