Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Publicis Groupe and Adobe announced an expansion of their global strategic partnership, where Adobe Firefly generative AI will be integrated across Publicis’ capabilities through CoreAI, its AI ...

A seasoned communications leader, Anushree Chandran shared a personal update on LinkedIn expressing about her departure from the Publicis Groupe after a decade. “I wanted to take a moment to ...

Deal momentum appears to be picking up in the adtech sector after a tepid couple of years. Adform offers products for ...

Generative AI advocates hype the technology’s ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The ...

Malaysia-based digital platform Catcha Digital, has entered into a conditional share sale agreement to acquire a 51% stake in ...

Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in ...