Advertising giant Publicis on Tuesday reaffirmed its annual guidance, attributing its optimism to steady client spending in ...

They provided what are called clean rooms. secure, privacy-compliant platforms that allow companies to compare, analyse, and ...

From data enrichment to onboarding, the plumbing for data-driven buying is a critical piece of the ecosystem. Here, we focus ...

Very strong Q1 at +4.9% Confirming guidance after record new business run April 15, 2025 Net revenue up 9.4% in Q1, including organic growth of ...

Atomic 212° won’t change post its sale but will enhance what the agency has already built, newly minted CEO Rory Heffernan ...

Like other agency groups, Publicis has seen its stock price slump since the start of 2025, dropping as much as a quarter from a near-record high of €103 to a low of €76 in early April, before ...

Additionally, the firm acquired Lotame, an independent identity solution, to supplement existing first-party-user data and strengthen Publicis’ value proposition as a Google “Cookie ...

Publicis Groupe kicked off the year with a strong ... identity solution company Lotame and influencer marketing and content company BR Media Group. The holding company reaffirmed previously ...

Publicis doubles consumer reach to 4 billion with Lotame acquisition French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

Publicis confirmed its outlook for the year ... million euros to acquisitions since the beginning of the year, buying Lotame, Atomic 212 and BR Media Group in a bid to strengthen its position ...

In March 2025, Publicis Groupe announced the acquisition of Lotame, the leading independent identity solution. Lotame’s proprietary identity solution, built on 100+ data sources and activated ...