WPP's management could be under even more pressure if the company loses Mars, a key account, Barclays's Julien Roch says in a research note. The U.K. advertising group forecast little improvement for ...

The holdco stands alone with its ‘data-connectivity’ approach, foregrounding privacy, safety and data diversity. With a new ...

The FTSE 100 advertising agency WPP has began offering free lunches to lure employees back into the office on Fridays. From ...

Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam's Club (members-only ...

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

The Coca-Cola Company has moved its media and data business in North America from WPP to Publicis Groupe following a closed door review, Adweek reported. The decision is a setback for WPP ...

However, four large ad agencies—WPP, Omnicom, Interpublic Group, and Publicis—have recently agreed on deals, or are in talks, ...

Coupled with recent client losses like Coca-Cola in the US to French rival Publicis, WPP is scrambling to reestablish its superiority. Responding to these setbacks, the company has deployed AI ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win, the US and Canadian media buying, at ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.