This shift represents retail media 2.0, where success isn’t about selling ad space — it’s about becoming a true media ...

More than half of consumers say they plan to prioritize products with the lowest prices when shopping in the coming months, while only 5% of retailers think shoppers will choose to trade down to lower ...

Weekends at Eastern Market time: it's the music, the people, and of course the food that draws people in. And the savings are ...

Tesla has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its ...

With a massive tariff on Chinese goods, factory owners are marketing directly to consumers in the United States. However, Memphis consumers question whether the items are legit or counterfeit. "It’s ...

FOX 13's Kailey Tracy shares why a new bill is ruffling feathers in the Florida Legislature as the measure aims to cut ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

Riley and Lu (@rileyandlu) posted a short slideshow to TikTok this week sharing an image of a rug they found at Restoration Hardware. Specifically, they honed in on the tag still attached to the back, ...

AI-powered merchandising is helping retailers like Zara and lululemon optimize their online stores by providing dynamic, intelligent adjustments in real time.