Talent managers, creators and influencer marketers shared tips for navigating creator contracts, from usage rights to ...

Winning young multicultural customers through mashups and social media, Dr Pepper is gaining share in the soda wars.

Such initiatives have helped Crocs reach record sales this year. Last month, the company reported third-quarter revenue of $1 ...

Over the past five years, Imax’s share of global box office has grown 28%. With a record slate of “filmed for Imax” movies ...

Behind faster play and younger viewers, the NHL is seeing record attendance and TV ratings, while embracing new media ...

Are you a print subscriber? Activate your account. By Anthony Di Muccio - 1 day 18 hours ago By Kurt Nagl - 1 day 19 hours ...

Are you a print subscriber? Activate your account. By Anthony Di Muccio - 1 day 18 hours ago By Kurt Nagl - 1 day 19 hours ...

Are you a print subscriber? Activate your account. By Anthony Di Muccio - 1 day 18 hours ago By Kurt Nagl - 1 day 19 hours ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.