Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and ...

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust ...

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

Since 2020, the number of ads that use humour as a creative strategy has dropped from more than half to a measly 34% globally across all channels. Sure, we are living in difficult times, which can ...

A report by the World Federation of Advertisers and MediaSense reveals that 75% of major global brands plan to change how ...

Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory experiences.