Over the last year, night markets have officially been woven into the zeitgeist—and the experiential marketing industry. One ...

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into ...

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually ...

In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B ...

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work. LinkedIn may be the social channel many B2B marketers feel most ...

Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.

loyalty and increased revenues. Those that fail risk customer defection.

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, ...

Three considerations to ensure success when an influencer or creator joins the team full-time. Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins ...