Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.

The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings.

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.” ...

The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...