Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Event Marketing - How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and ...