The truth is that major TV brands - big automotive, telecommunications, consumer product companies - rarely placed media schedules on even the biggest of three cable TV news networks.

DOJ trial wrapped up this week as both sides tried to prove several things ahead of closing arguments scheduled for November.

Among the predictable certainties of the future of CTV advertising: Both long-form and short-form video win. Read the whole story ...

It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

A marketing campaign telling people why they SHOULDN'T visit is an effective and humorous way to create awareness for any destination in need of … Read the whole story ...

It's official: Deutsch LA is now Deutsch. The name indicates the agency's West Coast leadership is the sole steward for the ...

Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year, ...

Alphabet CEO Sundar Pichai said it could take many years to resolve Google's antitrust battles and downplayed any possibility that the trials pose an immediate threat to the company's tech businesses.

In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...

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Of all the things that can instantly change our mood, a song is one of the most potent. Why is that? Read the whole story ...