The truth is that major TV brands - big automotive, telecommunications, consumer product companies - rarely placed media schedules on even the biggest of three cable TV news networks.

Among the predictable certainties of the future of CTV advertising: Both long-form and short-form video win. Read the whole story ...

DOJ trial wrapped up this week as both sides tried to prove several things ahead of closing arguments scheduled for November.

It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

A marketing campaign telling people why they SHOULDN'T visit is an effective and humorous way to create awareness for any destination in need of … Read the whole story ...

It's official: Deutsch LA is now Deutsch. The name indicates the agency's West Coast leadership is the sole steward for the ...

Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year, ...

In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...

Omnicom Health Group Teamed with the Prison Library Project on a novel and daring campaign call "Contrabanned" to highlight ...

On Sept. 26, the organizers of Save A Life Day hope to distribute 101,168 free naloxone doses via 600 events in 34 states.

Miami ad agency Alma has named Julie L. Andrews as head of business leadership. Previously, she was VP, managing director of ...