Flip season is in full swing all across college football. The Red Raiders are all in on the flip game and have used their revamped name, image, and likeness (NI ...

The Red Raiders have one of the nation's top basketball programs, and feel that they're on the rise in football as well. Now they'll have plenty of money to spend as they look to take both programs, ...

The Texas Permanent School Fund (PSF) has teamed up with a private equity firm to help Power-4 schools in Texas be ...

It happened so swiftly it almost caught Peyton “Pop” Houston off guard. Landing his first Name, Image and Likeness deal as a ...

The NIL deal former Georgia Bulldogs quarterback Carson Beck received for the 2025 season was revealed Monday.

Texas softball made program history on Friday, winning the 2025 Women’s College World Series (WCWS) to claim a first-ever ...

In addition to the Matador Club and Red Raider Club merger, Texas Tech has implemented the following in preparation for the ...

In a 30-minute virtual news conference Monday, commissioners of the ACC, Big Ten, Big 12, Pac-12 and SEC renewed their call ...

The specter of private equity money has loomed as a possibility for funding college athletics programs for a while now. Big ...

Inside the messy breakup between former men’s basketball coach Kevin Willard and athletic director Damon Evans, a duo that ...

Commissioners of the Power Five conferences pledged to follow the rules set down in the House settlement that is reshaping ...

President Donald Trump golfed with two prominent college athletics leaders after key legal settlement created an 'inflection point' for NCAA sports.