The Kraft Heinz CMO challenged marketers on whether “winning in the room at Cannes” is the same as “winning with consumers”.

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Viral marketing campaigns — a strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence ...

Dr. Nelson-Field, who is the author of Viral Marketing, also provided “some dot points”: So, do all viral videos receive millions and millions of views? Not necessarily. Ian Forrester said ...

but viral marketing is also memorable and introduces your brand to new audiences. But, there is no clear-cut path for creating that perfect viral video or tweet. While there may not be magic wand ...

So why wouldn’t you aim for this level of success? The truth is going viral isn’t an effective content marketing strategy at all. It can actually work against you. This guide is going to show ...

There. I said it. And, it’s true. Next to the definition of myth in the dictionary, you’re likely to find the viral marketing myth. The viral marketing myth, believed by most digital marketers ...

In defining viral marketing, many creative descriptions have been put forward. At its core, viral marketing is simply the "spread of an idea" that helps market your business or cause. It's putting ...

Viral marketing was now a proven method — so good in fact, that many thought it couldn't possibly be replicated. Enter YouTube, which introduced viral marketing to social media.

Viral marketing involves choosing a small group of well-connected individuals to launch a product or service via the internet or their mobile phones. The idea is that their approval will spread ...

Viral marketing is another name for word of mouth or, on the Internet, word of e-mail. It can work in mysterious ways, but the Internet offers significant potential for viral marketing ...