The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

The success of A Minecraft Movie's viral marketing raises concerns about the future of interactive cinema experiences. A Minecraft Movie was gargantuan at the box office on its opening weekend.

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference ...

Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

The "viral marketing" meme, or evolving idea, is hitting us from all directions. Hardly a business plan comes through Draper Fisher Jurvetson's door without some mention of a viral marketing strategy.

A major marketing expert claimed that Stanley unleashed a "perfect storm" of viral marketing with social media monolith TikTok to get consumers crazy for its 40 oz. Quencher mugs. Victor Lee ...

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

David Meerman Scott is an online-thought-leadership and viral-marketing strategist whose programs have won numerous awards and are responsible for selling over one billion dollars in products and ...

Even better, it was the tip of the iceberg for a larger viral marketing campaign that Hollywood has never replicated in overall success. Online geeks could be forgiven for getting their wires ...