Rebranding with a Purpose The firm is taking the new name "Eternal" for its corporate brand, but the well-known Zomato logo will remain to symbolize its food delivery business.
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Food and grocery delivery company, Zomato has bagged the approval from its board to rename itself 'Eternal limited'. The company's CEO, Deepinder Goyal recently shared the news, and the brand also ...
Zomato has laid off 600 customer support associates while automating its customer service with AI platform 'Nugget'. The layoffs, affecting employees hired under the ZAAP program, were attributed ...
Zomato laid off around 500 employees from its Zomato Associate Accelerator Program (ZAAP) across Gurugram and Hyderabad, according to a report by Outlook Business. The company logged employees out ...