And, no doubt to Nike’s distress, the German brand also sponsored Argentina in an all-Adidas final. Ever since founder Adi Dassler started making football boots, the ‘beautiful game’ – and the World ...

Nike’s clever viral campaign is making the running against official Olympic sponsors Adidas; Russian President Vladimir Putin arrives in London to talk politics and watch judo and why exporters ...

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But if Adidas was just beginning to congratulate itself on securing the contract with the best team in the world ... trophies ...