Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

It was 11 p.m. the night before Conner Ives’s runway show. The designer and his small team were holed up in his London studio ...

When it comes to marketing, the ad slogan “Help! I’ve fallen and I can’t get up” is the most memorable in the U.S., according ...

Flooding, one of the top weather-related killers in the United States, claims an average of 90 deaths each year — and more than half of all deaths are caused by people walking or vehicles ...