Scope: California’s health insurance marketplace is searching for an advertising agency of record. The goal is to find a shop capable of delivering “integrated communications services ...

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel ...

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, ...

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

Regardless, many advertisers welcome any antitrust spotlight trained on the practice of ad platform account suspensions. These suspensions constitute a major wrench in the works for agencies. And ...

I think it’s his standard playbook, he adjusts his message slightly,” says Sarah Keith from independent advertising agency Involved Media. “The fact is, he’s got the money to spend ...

During the operation, Comelec, in coordination with partner agencies, removes campaign materials posted in unauthorized locations, including areas outside designated common poster spaces. Unlawful ...

If the allegations of ad rate price fixing and market rigging are proven, the penalties could be around 10% of the agency profits. That’s a serious hit for media agencies, which already work on ...

For much of the last century, ad agencies operated on a 15% media commission—agencies were paid 15% of a client’s media spend as revenue. The creative work was funded from this commission ...

Sources suggest that some agencies leveraged their market position by offering TV ad inventory at more competitive rates, in exchange for increased ad investments in specific broadcasting networks.