HB 18, which took effect last year, requires social media platforms to register users' ages and restrict certain content and ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

A North Carolina trial judge has upheld decisions by election officials to reject protests by the trailing candidate in a ...

The South Carolina Supreme Court has set a March 7 date for the latest execution in the state’s suddenly busy death chamber.

Karan Bedi, head of Amazon MX Player, says that the platform already has a reach of 250 million monthly unique users. Amazon ...

Despite its close relationships with brick-and-mortar retailers, PepsiCo has invested in omnichannel capabilities and a digitally enhanced supply chain that positions the firm for growth even as ...

The University of Wyoming has expended $2 million for a 30-second ad during the Super Bowl celebrating Buffalo Bills' ...

We think chair and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

A California health clinic sued the state's attorney general last year for pursuing false advertising claims against an ...

A 48-hour curfew has been imposed in the community of 2B Oxford Road, Railway Premises, Spanish Town (more popularly known as ...