Advertising firms are bracing for a pullback in clients’ marketing expenditure, with the outlook for 2025 appearing ...

U.S. states are adopting and expanding programs that use taxpayer money to pay for private schools even as their costs rise ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

» Early Careers Expert Series: Aligning your media choices to meet your Early Careers Attraction Strategies Amberjack helps ...

IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.

Interpublic Group reiterated its 2025 organic revenue guidance and tried to assure analysts that it’s capable of handling any potential downturn.

Ford started its made-in-America campaign earlier this month. As the Detroit Free Press reported on April 3, Ford debuted a ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

U.S. District Judge Leonie Brinkema in Alexandria, Virginia, found Google liable for “willfully acquiring and maintaining ...

With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a ...

The message: you’ve already got the mindset. Now bring it to your money. Mumbai: In a world where advertising often tries to go big—big causes, big celebrities, big messages—HDFC Mutual Fund ...

What’s your fragrance of choice? I like masculine scents – I’m always stealing my boyfriend’s. Tom Ford “Neroli Portofino” and D.S. & Durga “I Don’t Know What” are favourites.