Clever recently took home five Addys at the American Advertising Federation’s Akron Chapter Competition and Fifth District Competition.

The engineering giant could be sold to a Dubai-based firm - but London is noticing the threat from losing control of significant industries.

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop sabotaging its own progress.

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

The University of Pittsburgh at Bradford has received five awards in the 2024 Collegiate Advertising Awards program, which ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced ...

A place to unwind after work, entertain friends, and catch up with our loved ones over an evening meal, the perfect scheme ...

In performance marketing, it’s rare to launch a campaign with minimal optimization and still walk away with impressive ...

Analysts say ad margins run as high as 95%, making it one of the most profitable verticals, reports Financial Express.

Ringed by trees on the 10-acre property he shares with his wife, Steven Schneider can simply take a peek from the studio he ...