AN iconic fizzy drink brand is launching a new range of alcoholic cocktails for the first time. Schweppes is launching ...

By Luke Shields, Partner, Electric Innovation   Key Takeaways:  Beverage innovation is thriving through brand collaborations ...

Ingredients identified by GlobalData’s Ai Palette platform are already appearing in new product innovation, tempting ...

From Lewis Hamilton's alcohol-free tequila to a 'Free AF' spritz, here's what sober-minded festival goers are sipping on this ...

Here's a look at the three new specialty drinks heading to Churchill Downs Racetrack just in time for the 2025 Kentucky Derby ...

Singer and actor Kim Jae-joong is entering the world of traditional Korean alcohol, teaming up with premium makgeolli (Korean ...

Aaron Nosbisch fell in love with pot as a teenager, much to the chagrin of his ATF agent father. He’s now the CEO of Brēz, ...

AN iconic fizzy drink brand is launching a new range of alcoholic cocktails for the first time. Schweppes is launching Schweppes Mix - a new range of ready-to-drink cocktails. This launch comes as ...

Over the years, though, non-alcoholic drinks have evolved into an art form, with brands continuously pushing the boundaries of creativity in their 0.0% offerings. This year, Coachella is selling ...