The continued rise in alcohol prices, younger people's desire for a healthier lifestyle and the increased number of ...

AN iconic fizzy drink brand is launching a new range of alcoholic cocktails for the first time. Schweppes is launching Schweppes Mix – a new range of ready-to-drink cocktails. The two new ...

Here's a look at the three new specialty drinks heading to Churchill Downs Racetrack just in time for the 2025 Kentucky Derby.

By Luke Shields, Partner, Electric Innovation   Key Takeaways:  Beverage innovation is thriving through brand collaborations ...

Aldi just released 11 brand-new alcoholic drinks and 14 returning seasonal drinks that are perfect for summer. The grocery ...

Following the death of her friend, Bethany Clarke says the dangers of methanol poisoning should be on the school curriculum ...

Over the years, though, non-alcoholic drinks have evolved into an art form, with brands continuously pushing the boundaries of creativity in their 0.0% offerings. This year, Coachella is selling ...

“The benefits of zebra striping are essentially decreasing the number of drinks you have in an evening and improving ...

Smaller, independent brands might have been the first to explore the category and champion its potential: but now bigger ...

Singer and actor Kim Jae-joong is entering the world of traditional Korean alcohol, teaming up with premium makgeolli (Korean ...

Ingredients identified by GlobalData’s Ai Palette platform are already appearing in new product innovation, tempting ...

While some are clear on their expectations for the segment, others prefer to remain cautious, committing to investing in brands and technology but not with any specific goals in mind. Non-alcoholic ...