Arthur Sadoun has said Publicis Groupe is in a “strong” position for the rest of the year, thanks to an estimated $2 billion of new client wins in Q1, despite the fact that he conceded some clients ...

Ironically, it is once again politics, particularly the politics of the Tesla CEO, Elon Musk, that is now supposedly at the heart of what many are calling the “unprecedented brand damage” of Tesla.

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s .

Author and journalist Murray Carpenter exposes the underhanded tactics used by the Coca-Cola Company to mislead the public ...

Publicis also posted a surprisingly solid 4.1% organic growth rate in the US, thanks to new business from incoming clients like Coca-Cola ... Programmatic bidding algorithms aren’t always aligned with ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Cookie brand OREO has taken its playfulness to new interstellar heights. On Friday (11 April), the brand launched the first ...

Jon Hamm, best known for Mad Men, has taken his first lead TV role since saying goodbye to Don Draper a decade ago ...

The launch of the OREO cookie into space was an atmospheric affair. Stepping through the futuristic Space Tunnel, guests ...

Fans, brands and the growth of women’s basketball in the US.

Dolores Huerta is a legendary labor organizer and feminist activist. In 1962, she and César Chávez cofounded the first union for farmworkers in the United States, the National Farm Workers Association ...

Here's the story behind Arby's record-breaking commercial, how it made marketing history, and what inspired the creative and ...