Arthur Sadoun has said Publicis Groupe is in a “strong” position for the rest of the year, thanks to an estimated $2 billion of new client wins in Q1, despite the fact that he conceded some clients ...

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s .

Author and journalist Murray Carpenter exposes the underhanded tactics used by the Coca-Cola Company to mislead the public ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Cookie brand OREO has taken its playfulness to new interstellar heights. On Friday (11 April), the brand launched the first ...

Jon Hamm, best known for Mad Men, has taken his first lead TV role since saying goodbye to Don Draper a decade ago ...

Fans, brands and the growth of women’s basketball in the US.

Here's the story behind Arby's record-breaking commercial, how it made marketing history, and what inspired the creative and ...

and Coke has always been the top cola in the country. In the 1960s, PepsiCo tried to kick Coca-Cola off the number one pedestal by starting up a competition that would come to be known as the Cola ...

Many advertiser categories, even with high spends, struggled to break through the clutter, reinforcing the need for smarter ...

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, ...

The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has acquired fellow ecommerce marketplace ad agency Crush. Terms of the deal were not ...