The company is initially launching apps on Android, iOS, and the web with dreams of someday creating an e-reader of its own.

Indie bookstore backer Bookshop.org launched an e-book platform on Tuesday, making it easier for readers to buy e-books without padding Jeff Bezos'

Bookshop.org launched in early 2020 and quickly became a lifeline for local bookstores that found themselves suddenly in need of a way to sell books online. The Bookshop model is a simple one: when you use the website,

"Everything Amazon can do, we want to do as well or better," says CEO Andy Hunter on boosting indie sales digitally.

The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.