Buy for Me can purchase eligible products from third-party sites without customers leaving the Amazon Shopping app.

Amazon's new "Buy For Me" feature represents a stunning departure from the company's decades-long strategy of keeping customers within its walled garden.

Amazon Interests is currently available to a small group of US customers in the Amazon Shopping app and on its mobile website, with plans to expand access in the coming months. For people with ...

Amazon's new Buy for Me feature lets you purchase products it doesn't sell directly right from the app. Additional products from non-Amazon stores appear in search results labeled 'Shop brand sites ...

Currently, Interests is available to a select group of users in the U.S. via the Amazon Shopping app on iOS and Android devices, as well as on the mobile website under the “Me” tab.

Both tests are available via “shop brand sites directly” widget in the Amazon Shopping app, according to Amazon. When asked whether Buy for Me could replace the earlier feature, the ...