Since Apple’s leadership is the target of much of DHH’s invective, let’s start with an acknowledgment that Apple CEO Tim Cook ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...

In a recent dialogue with U.S. Commerce Secretary Howard Lutnick, Apple Inc. (NASDAQ: AAPL) CEO Tim Cook discussed the ...

To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses, as the Apple CEO puts his focus on developing the ...

Apple CEO Tim Cook has a grand vision for the future of face-worn wearable tech, and it apparently revolves around smart ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Rumors of Apple Glasses’ demise may have been overstated. While Apple reportedly shelved the project two years ago to focus on getting the Vision Pro to market, it’s reportedly not only still in the ...

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with ...