The iPhone, iPad, and Mac are going to get big interface changes, and you'll probably be mad about it...at first.

Like Apple Intelligence, Camera Control launched incomplete. When the iPhone 16 Pro first went on sale, it lacked a half-press focus like ye olde traditional cameras, and it took till January 2025 for ...

Investors have been salivating for an Apple “super cycle” — a tech upgrade so enticing that consumers will rush to get their hands on the new model. In a rush to please shareholders ...

After a blockbuster first 12 months that saw us champion themes around Reinvention, Creation, Trailblazers and Disruption, this quarter we set our sights on the ICONS. Chronicling the bold and brave ...

March 20 (Reuters) - Apple (AAPL.O), opens new tab is losing more than $1 billion a year on its streaming service, the Information reported on Thursday, citing two people familiar with the matter.

When Apple unveiled its revamped Siri last June, the company called it “the start of a new era” for the 13-year-old digital helper. It demonstrated how the virtual assistant would be able to ...

His new ad, “Someday,” promotes the release of Apple Air Pods 4, featuring active noise cancelling technology.

Apple is usually pretty good at walking and chewing gum at the same time. Still, you have to wonder what truly useful technologies could have been delivered if the company had not been struggling ...