Apple is not doomed, but for the first time in a long time its long-term fortunes are cloudy; the time to make change is now.

Apple's move to avoid China tariffs had been in the works for months, according to report citing Indian government officials.

While the sleek rectangle that runs many of our lives is indeed designed in the United States, it is likely to have come to ...

In late 2024, there were reports that Apple was going to wind down production of its £3,499 / $3,499 / AU$5,999 headset doe to a large backlog of unsold devices. Writer, musician and broadcaster ...

The company is already dealing with 20 percent tariffs on products imported from China, where Apple makes about 90 percent of the iPhones it sells around the world. Mr. Trump said that the rate ...

The Government’s position in its privacy and encryption row with Apple is “really strange” and “doesn’t make sense”, an ...

The company counts on the sale of devices for three-quarters of ... to be a cyclone of demand destruction,” Mr. Kramer said. He said that Apple’s plans for manufacturing in 2026 are already ...

Some analysts say that if costs incurred by tariffs pass to consumers, US iPhone prices could rise by hundreds of dollars.

The cost of a 256GB iPhone 16 Pro could soar from $1,100 (£850) to as much as $3,500 (£2,715), experts warned after the President Donald Trump's 'Liberation Day' crackdown last week.

Donald Trump wants semiconductor companies to make more chips in the US - rather than Taiwan and Ireland - but few expect his ...

Apple product prices are expected to rise sharply under Mr. Trump's tariffs ... report strong consumer demand for the company's devices before potential price hikes take effect.