The Cupra brand is the latest looking to sell in the US. The Spanish performance company is part of the Volkswagen Group, ...

The company was all in on the Catera, and with it came a new vision for the brand that left a lot to be desired. Performance ...

Editor's Note: BMW Group Vice President of Sustainability, Mobility Thomas Becker joined roughly 70 other business and policy leaders at the Institute for Business in Global Society (BiGS) roundtable ...

Discover how brand words shape identity, build trust, and enhance marketing. Choose the right words to make your brand stand ...

The existing logo also has a number of technical limitations, such as its lack of distinctive colour use; its fragile nature which makes it unable to reduce in a legible way; and its lack of scope to ...

But presentation counts. Offering a beverage in a customized cup shows that you care about the full experience. Whether it’s a logo, slogan, graphic, or even a fun message, printed cups serve as an ...

Sanitation facilities including Toilets, Solid and Liquid Waste Disposal Systems, and clean surroundings. We have to achieve this by 2019 as a befitting tribute to Father of the Nation Mahatma Gandhi ...

Golfers like to think it’s only about the product but we know in our hearts it’s not. Branding shapes how we perceive a company beyond its logo, slogans or products. A good branding campaign impacts ...

Logos distinguish companies in the marketplace, making them trademark-eligible. But logos also contain graphic designs, an original creative expression qualifying for copyright. Creative logos enjoy ...