Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker trimmed its full-year outlook, citing ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Adding these life-hacking products to your routine will help you save money on expensive beauty services, from waxing to ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

Chrissy Teigen's Grammys glam was made possible by an assortment of J-Beauty products — namely this makeup cleansing gel, ...

ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

Martha Stewart posed for a new MAC Cosmetics campaign, showing off the brand's nude lipsticks, and gives PEOPLE the scoop on ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...