They say beauty comes at a price, but what happens when you stop paying it? In a world where 12-step skincare routines and luxury serums have become status symbols, four Kenyan women made a radical ...

An Aussie beauty company that rapidly overtook its global competition has been sold for an eye-watering figure.

With awards season just kicking off, the Critics’ Choice Awards 2025 set a high bar for beauty inspiration, proving once ...

Tarte's Shape Tape concealer is a cult-favorite here at PureWow for the way it easily blends into skin and completely covers ...

STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and ...

She also dishes on U Beauty’s first fragrance, Proem.

A look at the biggest beauty trends from New York Fashion Week Fall/Winter 2025, from bold bangs to playful eye makeup.

Major U.S. stock indexes slid on Friday as investors digested closely watched monthly employment numbers and a sharp drop in consumer sentiment.

An honest review of Glow Recipe’s New Watermelon Glow Niacinamide Dewy Flush, a natural-looking tint that gives you radiant, ...

We think chair and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

There is no denying the market did not like e.l.f. Beauty's (ELF) fiscal third-quarter earnings report. Despite reporting higher sales and growing market share, ELF stock plunged as profits missed ...