From legendary trash talk to playing left-handed just for fun, the stories about Larry Bird are almost too crazy to believe.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

PEPSI has launched two new flavours – one of which is based on a classic British summer dessert. The indulgent options have ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Copyright 2025 The Associated Press. All Rights Reserved. Pepsi soda bottles are on display for sale Friday, Feb. 5, 2021, in ...

Pepsi has brought back one of their most successful campaigns, as the Pepsi Taste Challenge is hitting the road again for ...

Pepsi is planning to debut a brand-new flavor this month, marking its first “permanent” addition to the brand’s beverage portfolio in four years. That last “permanent” flavor, meanwhile ...

Pepsi Wild Cherry & Cream debuted nationwide on Jan. 20. The offering, which comes in full and zero-sugar varieties, are available permanently in 12-ounce cans and for a limited time in 20-ounce ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.