Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s ...

Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value ...

The audio streaming service is also bringing Spotify Ad Exchange to India, making it easier for advertisers to buy, create ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

Beyoncé is showing off her curves while rocking denim shorts and promoting the latest chapter of her collaboration with ...

Increase brand association with IPL 2025 through shoulder content for effective pricing, targeting small and medium ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back ...