Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s ...

The audio streaming service is also bringing Spotify Ad Exchange to India, making it easier for advertisers to buy, create ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Beyoncé is showing off her curves while rocking denim shorts and promoting the latest chapter of her collaboration with ...

The government has re-asserted its view that “pure brand advertising” should be exempt from incoming rules that will ban less healthy food and drink products online and on TV pre-9pm. At the beginning ...