Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

8 new playbooks corporations can use to have more social impact in ways that reduce risk and maximize business value.

If you're like millions of people, you've probably got at least one Apple product in your life -- whether it's an iPhone, MacBook, Apple Watch or all three. Apple has mastered the art of ...

Apple is a household name and one of the most valuable companies in the world. Known for its innovative products and ...

The sweeping new tariffs are Trump’s promise to free the U.S. from foreign dependence. In reality, they'll trap American ...

Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Examples include CRZ Yoga and BALEAF ... The company's very high margins require tremendous brand loyalty and perceived value. Although this shift is slowly moving, I expect it will be accelerated ...

Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

Learn how to navigate vast data from tracking studies by understanding which metrics align best with your goals.

Another downside is that customer loyalty built by discounts is extremely fragile. Price-motivated customers are highly ...

As Shoptalk 2025 demonstrated, the future of retail hinges on building authentic, emotional connections with customers through loyalty, engagement and innovative experiences.

Ahead of his panel appearance at Digital Marking Evolution, Michele Lo Forte of Breitling, explains why brands can not fully ...