Brand loyalty matters in the major appliance industry. There are countless options to choose from. Still, many consumers ...

Intangible assets are nonphysical resources that generate economic and strategic value, such as patents, trademarks, customer ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

If you're like millions of people, you've probably got at least one Apple product in your life -- whether it's an iPhone, MacBook, Apple Watch or all three. Apple has mastered the art of ...

With Tesla trade-ins recently reaching an all-time high in California, more and more Americans appear to be ready to move on from supporting Elon Musk’s brand. According to data from Edmunds, drivers ...

then she needs to maintain message discipline because she doesn’t have the preexisting brand loyalty in place that other non-essential companies depend on to weather the proverbial storm during ...

In early February, investigative non-profit Transparentem published a report detailing alleged worker exploitation in fashion supply chains across Taiwan, potentially implicating 40 major fashion ...

meaning that today's marketers must prioritize emotional intelligence and brand experience to build loyalty with modern customers. "Customer loyalty has never been about competitive pricing or ...

For example, TOMS Shoes built its brand around the mission of donating one pair of shoes for every pair sold. This rallying purpose fuels customer connection and loyalty. It had a humble start selling ...

A recognized industry leader, Bakula was named one of Loyalty Magazine's Top 30 Under 40 in 2022 and has served on the Board of Directors for Waypoint Centre for Mental Health Care in Ontario.

TORONTO, April 8, 2025 /CNW/ - Bond Brand Loyalty, the leading customer engagement and brand experience agency, today announced that Morana Bakula has been appointed as President and Chief ...

Ensuring enough stock to meet demand is crucial for long-term brand loyalty. twitter Meghan Markle recently launched her new lifestyle brand called ‘As Ever’, and it took off with great success.