Recently, loyalty programs have been heavily emphasized as a way to drive guest retention, however, the key to building ...

Assess and reevaluate constantly. Encourage feedback from customers and adjust your program accordingly. Be flexible and ...

As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving ...

A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

“Brand loyalty is becoming a bigger question mark as factors such as Elon Musk's increasing public involvement in government, Tesla depreciation concerns and its increased saturation in major metro ...

If you're like millions of people, you've probably got at least one Apple product in your life -- whether it's an iPhone, MacBook, Apple Watch or all three. Apple has mastered the art of ...

With Tesla trade-ins recently reaching an all-time high in California, more and more Americans appear to be ready to move on from supporting Elon Musk’s brand. According to data from Edmunds, drivers ...

Ennismore CMO Martina Luger is driving the hospitality chain's growth by thinking, doing, and marketing entrepreneurially.

Discover the latest trends and challenges in brand protection, from advanced brand monitoring tools to blockchain technology and AI-powered threat detection.