This concept is at the heart of what we now call “Storyliving.” Storyliving is modernised storytelling where a company ...

Inside Taylor Swift's Next Era: New Album, Engagement and More Revealed How did the online discourse from both critics and ...

Your theme should act as a visual and emotional extension of your brand. Ask yourself what story you want to tell and how your space can reinforce it. If your cuisine is rooted in tradition, such as ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy. In this guest commentary Brett Banker of branding and marketing agency X&O ...

ETtech Amit and Gaurav Khatri, cofounders, Noise Homegrown wearables brand Noise has raised $20 million from US-based audio equipment major Bose Corporation. This marks the company's second round of ...

A recall has been issued in seven states for Cabot Creamery butter after the product was found to have elevated levels of bacteria suggesting fecal contamination. High levels of coliform, which is ...

You'll discover strategies for crafting a memorable brand story. The silent killer of businesses isn't your competitor's discount or fancy new feature. It's the emotional disconnect between your ...

Primarily sold in China, Dongfeng is a Chinese state-owned automobile manufacturer and is one of the largest around, but RHD markets are now clearly on its radar as the brand will use the cut-price ...

Cécred, the hair care brand founded by Beyoncé Knowles-Carter ... seek education and share personal stories and also includes premium placements across online video and connected TV.

Russell Brand, recently charged with rape in the UK, is still scheduled to speak at New College of Florida. The college defends its decision, citing its commitment to free speech and open dialogue.

GoTo Foods is looking to completely disrupt the dessert space this year with its first original brand, Cinnabon Swirl. The concept—a mashup of Cinnabon and Carvel—was first introduced in 2022 during ...

Spider-Man is officially swinging back into action with Spider-Man: Brand New Day, and director Destin Daniel Cretton ... how to create an event, an emotional story, and a ride that we haven't really ...