Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

Rebuild your brand reputation. Learn practical strategies to overcome negative listings and mend the broader brand ...

Learn how to build a brand that stands out with empathy, authenticity, and innovation. A complete guide to modern branding ...

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

Cheetos demonstrates the power of moving beyond rigid guidelines and embracing a more fluid approach to branding. Its new font isn't just a visual element: it's an experience, a representation of the ...

The National Best Employer Brand Awards, founded by Dr. R.L. Bhatia, honor organizations excelling in talent retention and ...

Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Successful branding is crucial for your business and helps to alert customers and attract them to your company.How many ...