We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

Officials announced early last month they are beginning the process of a brand refresh to ensure marketing and communication ...

The two iconic Chicago area brands are growing in pairs. The Original Rainbow Cone is already franchising, but the first ...

Learn 6 ways to developing an authentic personal brand online that attracts opportunities aligned with your expertise and ...

Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy. In this guest commentary Brett Banker of branding and marketing agency X&O ...

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

This could be the future of green branding right in your palm. Because when the message is virtual—but the mission is real—brands don’t just sell. They inspire.

In today’s hyper-connected, attention-driven economy, being innovative is no longer enough.  The world’s most disruptive tech ...

Today, generative AI is the new disruptor, promising to change marketing, branding, and business forever. AI-generated ads, ...

For businesses, the verification mark is more than just a symbol; it's a powerful branding tool that solidifies their authority and reliability in the digital space. Building Brand Identity A ...

As India's real estate market evolves, developers are increasingly focusing on luxury, experience-driven living, and ...