For decades, neon signage has been a staple of American business culture. From the vibrant lights of Las Vegas to the ...

The face with the inimitable spectacles is still everywhere: in graffiti, children’s fancy-dress costumes, at protest marches ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

A strong personal brand not only reinforces your credibility, but also ensures your ongoing relevance in the C-suite as the ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

BMG has introduced a new brand identity, including a new symbol, updated color scheme, and redesigned website. According to ...

Marketing is an important part of any business plan and our next guest says that branding is the most important part of marketing. So is she talking about brand creation or brand building or both?

Brand Ki Baat explores the transformation of audio as a medium and its impact on culture. Shubhreet Kaur converses with Ramesh Menon of Fever FM about the shift from radio to digital platforms, ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative pursuits like writing and design off our plates, and ...

Orient Electric celebrates the Maha Kumbh 2025 by providing over 13,000 electrical products to enhance the spiritual ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...