Fans of Fanta - the luminous, orange-flavoured fizzy drink - have been disappointed by the brand's latest beverages in the UK ...

Branding is often associated with businesses and personal brands, but what if a country—or even a city—could position itself ...

MicroStrategy's rebranding highlights its BTC focus and innovative financing, positioning it for growth amid evolving BTC ...

Orient Electric celebrates the Maha Kumbh 2025 by providing over 13,000 electrical products to enhance the spiritual ...

Jordan Anderson Racing Scores Massive Sponsorship Boost as Volpi Foods expands its NASCAR Xfinity Series deal, increasing ...

Motorola is celebrating the Razr's "muse," Paris Hilton, with her very own limited edition Razr Plus in "Paris Pink." ...

To keep your brand thriving, you need to track how it’s doing. Start with key performance indicators (KPIs) like brand ...

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Marriott expects global REVPAR growth of 2%-4% in 2025, with international regions anticipated to outpace the U.S. and Canada. REVPAR in Greater China is projected to remain flat year-over-year. Net ...

The Tahoe Chamber invites business owners and entrepreneurs to its next Level UP workshop, “Elevate Your Brand,” featuring ...

Nike is back in the game, advertising during the Super Bowl for the first time since 1998 and it is very telling that they ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...