When Jamba chief brand officer Nathan Louer was first learning about the brand, he sought a lot of input from cofounder Linda Olds, who still owns 11 stores in California. She told him that Jamba used ...

A story of turning waste into luxury and heritage into identity. NOUKK, the first luxury textile from Arabian camel hair, won Bronze at the 2025 Dubai Lynx Awards for its new brand identity. NEW YORK, ...

Step into an airline lounge, a hospital ward, or a cutting-edge technology campus and you will immediately notice the silent ambassadors of brand identity: corporate uniforms. Referred to in Chinese ...

The Power of Packaging in Brand Identity Your product’s packaging is often the first ... With Ace Packaging Solutions, ...

The triangle-top bikinis, high-waist one-pieces, and swim skirts that comprise Chromat’s spring 2025 collection were 15 years ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

In today’s fast-paced business world, an exhibition stand isn’t just a booth – it’s your brand’s stage. For companies showcasing their innovations at trade shows and expos, the design and execution of ...

Aahana Resort, Jim Corbett's luxury destination, unveils its rebranding initiative, "The Next Chapter," marking 13 years of ...

Spirit Airlines is one of the largest ultra-low-cost carriers in the United States of America, and, indeed, the wider world as a whole. It has been operating for almost 33 years under its current ...