Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere refresh, but it isn't ...

Businesses need to come up with creative ways to stand out and leave a lasting impression on customers in today’s market. One ...

Brigade USA, a name that originally refers to a militia or military unit, was conceived as a platform to support his friends’ ...

When Jamba chief brand officer Nathan Louer was first learning about the brand, he sought a lot of input from cofounder Linda Olds, who still owns 11 stores in California. She told him that Jamba used ...

Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Step into an airline lounge, a hospital ward, or a cutting-edge technology campus and you will immediately notice the silent ambassadors of brand identity: corporate uniforms. Referred to in Chinese ...

The triangle-top bikinis, high-waist one-pieces, and swim skirts that comprise Chromat’s spring 2025 collection were 15 years ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

A story of turning waste into luxury and heritage into identity. NOUKK, the first luxury textile from Arabian camel hair, won Bronze at the 2025 Dubai Lynx Awards for its new brand identity. NEW YORK, ...